Qualitative: after looking closely at the criteria of the project, we'll gather information in a number of ways. From group discussions, and in-depth interviews, through facilitating brainstorming sessions . . . and always with hand-chosen people, to ensure the integrity of both the process and the results.

Quantitative: choosing the audience to precisely suit the project, we may move into street, in-store or exit interviews, hall tests, telephone interviewing, postal or omnibus research